Organic Valley launched its new-and-improved FUEL high-protein milk shake, packed with organic protein and essential nutrients. Organic Valley FUEL was developed in response to consumer demand for high-protein, low sugar options produced without toxic pesticides or artificial growth hormones. Now with 50% less sugar than before, Organic Valley’s shelf-stable protein shake fuels healthy lifestyles with 20 grams of organic protein. The suggested retail price (SRP) for a single-serve, 11-ounce carton is $2.99, with four- and 12-packs also available for $10.99 and $29.99, respectively. FUEL comes in three flavors: chocolate, vanilla and new to the product line, coffee. Organic Valley’s FUEL starts with USDA certified organic milk from the cooperative’s pasture raised cows. During the innovative ultra-filtering process, the naturally occurring sugar-lactose in the milk is reduced. The addition of a lactase enzyme makes Organic Valley’s FUEL lactose-free.
For more information from Organic Valley, www.organicvalley.coop.