The addition of the Impossible Burger speaks to the company’s commitment to presenting trend-forward ingredients and offerings to its customers.
“We are excited to offer GetGo customers mouth-watering creations using the authentic Impossible Burger as the base, piled high with impossibly delicious flavor combinations that we customized in our GetGo test kitchen” said GetGo Product Development Chef Tom Seaman. “Our customers are looking for more plant-based and meatless meal solutions that don’t sacrifice quality or taste, and we’re confident that our newest menu addition delivers just that.”
The Impossible Burger sizzles, smells and cooks just like beef — but is made directly from plants. The Impossible Burger is made mostly of water, plant proteins, sunflower oil, coconut oil and heme, a protein molecule that is found in all living things — both plants and animals — and is what makes meat taste and look like meat.
Impossible Foods’ mission is to produce delicious, nutritious, affordable plant-based foods with a lower environmental impact than raising animals for food. Producing the Impossible Burger requires approximately a quarter of the water used to produce the same burger from a cow, a twentieth of the land, and only an eighth of the greenhouse gas emissions, according to a lifecycle analysis conducted by Impossible Foods.
“I was genuinely blown away when I tasted the burger,” said Seaman. “It’s important to us that our customers know they’re getting the absolute best products that are made with the highest quality ingredients every time they order at GetGo, so as we were exploring the addition of a plant-based burger to our menu, the Impossible Burger was the only option.”
Pittsburgh-based GetGo operates more than 250 locations throughout western Pennsylvania, Ohio, northern West Virginia, Maryland and Indiana.