Kum & Go announced the appointment of Jeff Shamburger as Vice President of Food Service.
Shamburger, a strategic thinker with an in-depth background in restaurant organizations and brand building, will lead on enhancing, innovating and driving a progressive food culture within Kum & Go.
“Jeff has a rare mix of talents that he brings to Kum & Go,” said Kum & Go President Tanner Krause. “He has launched new concepts, led product innovation, held profit & loss responsibility, and led broad, diverse teams. I am excited to see where he takes our food program.”
Shamburger brings 25 years of experience in brand marketing and product innovation within the restaurant and consumer packaged goods industries. In recent years, he has led the marketing efforts at several iconic brands, including Wendy’s, Burger King, Nestlé USA and Papa Murphy’s Take ‘N’ Bake Pizza.
In his new role at Kum & Go, he will be instrumental in identifying food trends and iterating based on customer feedback and competitive insights – as part of the company’s effort to drive food as a major growth strategy for the company.
“Kum & Go has great brand awareness and a strong loyal following, so focusing on enhancements to the foodservice experience in ways that are relevant to customers is a logical move for the brand,” said Shamburger. “I look forward to joining the team and working to give customers yet another reason to head to the nearest Kum & Go.”
Shamburger earned his B.A. in Psychology from Northwestern University in Evanston, Illinois and has completed a number of executive education courses at Northwestern’s J.L. Kellogg Graduate School of Management. He enjoys tennis, hiking and cooking and is an avid world traveler.
Established in Hampton, Iowa, in 1959, Kim & Go has since grown to employ 5,000 associates in 400 stores in 11 states: Iowa, Arkansas, Colorado, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota and Wyoming.