Dr. Praeger’s The Perfect Burger
Rutter’s announced that the chain will add new plant-based items to its foodservice menu in October.
Rutter’s will be the first convenience store to offer products from JUST and Dr. Praeger’s, with the launch of their plant-based egg patties and burgers, which will be sold at all of Rutter’s restaurant locations.
“With the flexitarian consumer growing at a rapid rate, Rutter’s believes it’s the perfect time to release a plant-based portfolio,” said Rutter’s Director of Food Service Ryan Krebs. “Providing our customers with the highest quality, healthier alternative options, while satisfying the ever-growing demand for plant-based proteins, is key to our food service strategy.”
JUST Egg patty
Rutter’s will be the first convenience store chain in the country to offer the JUST Egg patty, which has more protein per serving than a conventional chicken egg, is free of cholesterol, saturated fat and artificial flavoring.
The JUST Egg patty’s ingredients also require considerably less water, and emit fewer carbon emissions, than chicken eggs.
“We’re thrilled that Rutter’s is the first convenience store chain in the country to put the award-winning JUST Egg on the menu, continuing their reputation as a leader in foodservice innovation,” said Josh Tetrick, cofounder and CEO of JUST. “By offering delicious, healthier and more sustainable products like JUST Egg, Rutter’s is helping redefine the c-store experience for a new generation of customers. The team at JUST is proud to partner with them on this pairing — one that is better for our bodies and better for our planet.”
Additionally, Rutter’s will be the first convenience store in the country to offer Dr. Praeger’s The Perfect Burger.
The Perfect Burger, made with clean, veggie-forward ingredients and infused with four kinds of veggies: sweet potato, butternut squash, beet and carrot. The Perfect Burger has 15% less sodium and 22% less fat per serving than the leading meat-y veggie burger, and it is soy free.
“The meat-alternative burger market lacks a tasty, vegan burger that contains a short and simple ingredient list,” said Larry Praeger of Dr. Praeger’s. “The Perfect Burger provides all the flavor you want from a traditional beef burger, but with clean plant-based protein and ingredients you can taste with each flavorful bite.”
Both clean label products will be available on the hot grab-and-go and restaurant touchscreen kiosks, labeled as plant-based items for customer awareness. There are a wide variety of options for enjoying the plant-based items across Rutter’s award-winning breakfast, lunch and dinner menus. These include breakfast sandwiches, quesadillas and burritos, breakfast bowls and baskets, pizzas, and build your own burgers.
York, Pa.-based Rutter’s operates 76 locations in Pennsylvania, Maryland and West Virginia. Part of a family managed group of companies, Rutter’s includes convenience stores, a dairy and beverage company, and a real estate company. With roots dating back to 1747, Rutter’s 271-year history makes it the oldest vertically-integrated food company in the U.S.
