Partnership for a Healthier America (PHA) and NACS announced that Kum & Go is committing to offer healthier foods at healthier prices throughout its 400 locations.
PHA, a nonprofit that helps leverage the power of corporate America to improve the food supply, has now helped to expand healthier options in more than 2,500 convenience store locations nationwide.
“One in two Americans visits a convenience store every day. The convenience store industry has recognized the important role they must play in providing healthy, nutritious options for customers,” said Nancy Roman, President and CEO of PHA. “We are excited to have Kum & Go’s commitment to expand healthier options throughout its 400 stores.”
Iowa-based Kum & Go’s three-year commitment with PHA will result in healthier offerings, including fresh fruits and vegetables, grab-and-go items, beverages and prepared items in its fresh food program. Kum & Go will also be offering special price promotions on healthier items and will include healthier options in its “&Rewards” customer loyalty program.
“Kum & Go is proud to announce these new commitments with Partnership for a Healthier America,” said Kum & Go Chairman and CEO Kyle J. Krause. “The partnership’s mission to ensure all families have access to nutritious foods is in lock step with our own goals to help make healthy choices convenient and accessible for all.”
As a company that is deeply committed to their employees and the local communities they serve, Kum & Go has also committed to increasing the number of locations that participate in their food rescue program, which donates food and beverages to local food banks, and providing discounts on their healthier offerings to employees.
“The convenience retailing industry is committed to making the healthy choice the convenient choice. Kum & Go’s commitment with PHA furthers the work of the country’s leading convenience retailers and distributors to help make a positive difference in millions of Americans lives every day,” said NACS President and CEO Henry Armour.
The commitments were announced at the NACS Show. NACS and PHA created a web-based nutrition resource, the Healthier Product Calculator, to assist member companies in identifying healthier product options.