Sun-Maid continues to make bold moves with its healthy fruit snacks that align with the shifting eating preferences of millennials. The company announced the reformulation of its Yogurt Covered Raisins, which are now Non-GMO, include improvements to taste, look and texture, and feature new flavor mashups for a great taste that will please parents in search of better-for-you options that kids will crave. Chocolate & Vanilla and Strawberry & Vanilla are new flavor combinations that consumers may indulge in, and these gluten-free fruit snacks also come in traditional Chocolate, Vanilla and Salted Caramel flavors. In January 2020, Sun-Maid will introduce new packaging, as well as more indulgent flavors. Sun-Maid has launched a marketing campaign to drive consumer awareness of the new reformulation. The overarching message is that Yogurt Covered Raisins are a whole fruit snack and permissible indulgence that kids will crave and moms will approve. All single flavors come in single-serve and shareable, multi-serve bags.
For more information from Sun-Maid Growers of California: www.sunmaid.com