Walgreens and Wing Aviation LLC are partnering to test “store to door” delivery using drone technology in Christiansburg, Va.
Walgreens and Wing, the first drone operator certified as an air carrier by the Federal Aviation Administration earlier this year, will begin offering drone delivery service to eligible residents of Christiansburg, Va., this month.
The companies will utilize the pilot program to further explore the future of health and wellness product and retail delivery through the air, offering product availability and home delivery minutes after placing orders on the Wing app.
“Walgreens continues to explore partnerships to transform and modernize our customer experience and we are proud to be the first retailer in the U.S. to offer an on-demand commercial drone delivery option with Wing,” said Vish Sankaran, chief innovation officer, Walgreens Boots Alliance Inc. “With a customer-led focus, we continue to create differentiated shopping experiences that provide the products and services consumers need wherever, whenever and however they may want them. This is the kind of omni-channel partnership and offering that can redefine convenience for our customers and communities – delivering items to homes in minutes, not hours or days.”
Christiansburg, Va., was selected as the test market as Wing has been working closely with nearby Virginia Tech in Blacksburg to test drone delivery as part of the U.S. Department of Transportation’s Integration Pilot Program since 2016.
Although currently a pilot in one market, Walgreens is in a unique position to capitalize on the convenience of drone delivery if and when it should expand, with approximately 78% of the U.S. population living within five miles of a Walgreens-owned store.
The Wing partnership is a strong complement to other successful Walgreens collaborations. As customers’ change the way they shop and adopt new technologies, strategic partnerships like this one help Walgreens expand its omni-channel offerings to meet the needs of its customers’ lifestyles — whether it be a busy working mom or a consumer with limited transportation options — and deliver greater value, convenience and accessibility to products and services.
Eligible customers in the Christiansburg, Va., area will have access to more than 100 products and six convenient “packs” on the Wing app that include many of Walgreens’ most sought-after products in store.
Customers can either choose the individual products they need or, for simplicity’s sake, choose one of the pre-built packs in the following categories: allergy, baby, cough/cold, first aid, pain and kids’ snacks. Prescription deliveries are not available through the service. The drone delivery option meets use cases where customers may want health and wellness or food and beverage items immediately, but leaving home is not ideal.
Over the coming weeks, Wing and Walgreens will be reaching out to Christiansburg, Va., residents to provide additional information about the new offering. The companies will also be hosting a drone delivery demonstration for community members.