“We’re seeing more and more residents and visitors opt for Impossible,” said Minit Stop Vice President Jon Miyabuchi. “Impossible’s plant-based burger acts, smells and tastes like beef. So much so, that we can add our own local flavor profile to it. We included ingredients from some of Hawaii’s favorite traditional recipes and created a winning combination unique to Minit Stop.”
The chain will gradually introduce nine meal options (ranging in price from $7.49 to $12.99) that highlight Impossible Foods’ plant-based meat such as sandwiches, burger bowls and meatloaf.
“Our customers have been asking for the Impossible Burger by name almost since it debuted in 2016,” said Miyabuchi. “We’re thrilled to give consumers exactly what they want, exactly what our planet needs, and with a local flavor profile twist.”
The chain estimates that it will serve up to 82,500 pounds of plant-based meat in its first year of offering the new Impossible Foods options.
By removing beef from its menu, Minit Stop also estimates it will make a positive environmental change that is equivalent to removing 200 cars from the road for a year, preserving a land area the size of more than 400 football fields and saving enough water to fill 55 million standard-size water bottles.
Based in California’s Silicon Valley and founded in 2011, Impossible Foods makes meat and dairy products from plants.
The Impossible Burger is now served in more than 17,000 restaurants in all 50 states