GetUpside generates personalized consumer offers to increase profits for merchants. Cash-back offers are delivered through the GetUpside mobile app and partner apps, incentivizing new consumers to visit a station, and existing consumers to visit more often.
GetUpside is now available at 20% of all stations east of the Mississippi. The strategic agreement makes GetUpside available to retailers coast-to-coast at 22,000 stations nationwide.
“We are excited to work with GetUpside and offer their platform to our consumers,” said Rod Palmer, GM, Branded Marketing, Phillips 66. “Like GetUpside, we are committed to growth and are focused on implementing innovative solutions to drive incremental traffic to our branded sites. We think GetUpside will enhance our offering and help us to continue to provide an exceptional consumer experience.”
With a portfolio of midstream, chemicals, refining and marketing and specialties businesses, Phillips 66 processes, transports, stores and markets fuels and products globally.
Headquartered in Houston, the company has 14,400 employees committed to safety and operating excellence. Using a network of branded marketers and dealers operating approximately 7,000 outlets, its U.S. Marketing business supplies TOP TIER Detergent Gasolines under the Phillips 66, 76 and Conoco brands.