San Ramon, Calif.-based ChevronTexaco, an American multinational energy corporation active in more than 180 countries, has extended its contract with LSI Industries Inc. by four years.
ChevronTexaco controls a branded network of nearly 8500 locations, and LSI, a U.S.-based manufacturer of outdoor and indoor lighting and graphics for commercial, industrial and multi-site retail applications, has been the primary provider of image-oriented graphic and lighting products and related services.
“We are very proud of our 30 year relationship with Chevron”, said LSI EVP Robin Hood. “We have grown in capability, experience and technology from the ‘iron sharpens iron’ opportunity provided by working with this outstanding organization.” LSI’s contract extension will allow the Company to continue to support one of the most recognized brands in the world with their needs for Graphics, Lighting and Program Implementation services.
LSI’s contribution to Chevron’s overall brand objectives are taken very seriously.
“We know that our execution of Chevron’s brand standards will have a direct impact on their market presence,” said Hood. “Our deep understanding of their Image standards and material specifications, allows us to implement all elements in the program with a high level of accuracy. Our ability to do this with precision is the result of thirty years of experience in total brand asset management.”
LSI also has a longstanding relationship with the independent gasoline marketer communities that serve as their joint customer base. LSI’s goal is to help their customers achieve a boost in sales, brand profile and improved traffic.
“Our experience in the Petroleum market, including the manufacture and rollout of ‘total brand image packages’, has made us a natural fit for petroleum, and retailers at large, looking to create greater impact with their brand environment programs,” said Chevron program leader and LSI NSM Patrick White.