Mobile payment and rewards technology platform ZipLine published a report on the growing market for combined private label debit and rewards, prepared by independent research and advisory services firm Mercator Advisory Group. 

The report outlines for merchants how to grow loyalty by attaching branded debit payment with rewards and previews new technologies that will drive the adoption of branded debit and rewards.

The Mercator report describes the five attributes of private label debit and provides insights into some of the largest private label debit programs.

Mercator predicts that volumes will reach $28B by 2025, fueled by the growth in mobile payments and consumer desires for immediate, exclusive rewards.

The report also explains how new technologies, such as faster ACH and real-time payments, will increase the adoption of private label debit.

“This report is incredibly helpful for any merchant considering private label debit and rewards to cut costs, attract new guests, and retain their most loyal customers,” said Kristen Bailey, ZipLine’s chief marketing officer. “Mercator provides an in-depth look at market trends, opportunities for growth, and competitive approaches that will help merchants who are ready to leverage branded debit payment and rewards.”