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Core-Mark Upgrades Customer Technology Platform With JDA Software

This integration will enable convenience retailers to generate and easily access meaningful information to determine the best product mix, assortment and space utilization for maximizing turns and profits.

By CSD Staff | December 6, 2019

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Core-Mark International has selected JDA Software’s cloud-based software solution to stimulate sales growth and profitability for its convenience retail store customers.

Core-Mark is integrating its existing customer technology platform with JDA Software’s offerings in Space Planning, Category Knowledge Base and Assortment Optimization. This integration will enable convenience retailers to generate and easily access meaningful information to determine the best product mix, assortment and space utilization for maximizing turns and profits.

“By adding JDA Software’s innovative solutions, we are further optimizing the ability of our technology to help our customers grow sales and maximize profits in the hyper-competitive convenience retail market,” said Chris Murray, Senior Vice President, Marketing, Core-Mark. “This integrated solution was designed to ensure upgradability as technology changes and business needs evolve. It puts customers on the cutting edge of technology and will be a focal point of the Core-Mark Center of Excellence, which is currently under development. Retailers can count on us to have the right solutions for now, and in the years to come.”

The JDA Software solutions will provide Core-Mark customers with easier access to data sources and digital partners, allowing for quicker, more well-informed and effective product assortment and shelf space placement decisions.

Further, when integrated into the forthcoming Core-Mark Center of Excellence (COE), the JDA Software programs will help retailers and vendors gain real-time insights on trends and other areas of opportunity. They will play a key role in the COE’s Data & Insights Center, where a virtual product placement and store layout tool helps facilitate visualization of data-based design to create an optimal shopping experience.

Specifically, Core-Mark  will be utilizing the following JDA Software programs:

  • Space Planning: This tool uses workflows and 3D graphical displays to create profitable space plans based on real-world consumer needs and behaviors.
  • Category Knowledge Base: This powerful relational data repository manages a retailer’s huge volume of information, empowering its staff to make fact-based, results-oriented decisions.
  • Assortment Optimization: The industry’s only space-aware planning solution integrates spatial and planogram data with point-of-sale, market and demographic information. This results in increased sales and profit margins via targeted assortments.

“Delivering the right products on the right shelves in the right store will always be paramount to a superior customer experience,” said Todd McCourtie, Global Accounts Director, JDA Software. “We’re happy to support Core-Mark’s strategy, underpinned with our category management solutions that will enable localization balanced with the efficiency and agility needed in an ever-changing, dynamic retail sector.”

When fully integrated into the Core-Mark platform, the JDA Software programs will allow for quicker, more well-informed, and effective product assortment and placement decisions to help customers keep pace with evolving consumer behaviors.

Plus, since it is cloud-based, the integrated user platform offers enhanced ordering options, easy scaling to enable growth, improves speed to market for new products, provides localization and customer specific outcomes and leverages centralization efficiencies that prioritize the most profitable products.

Core-Mark is one of the largest marketers of fresh, food and broad-line supply solutions to the convenience retail industry in North America. Founded in 1888, Core-Mark offers a full range of products, marketing programs and technology solutions to approximately 43,000 customer locations in the U.S. and Canada through 32 distribution centers (excluding two distribution facilities the Company operates as a third-party logistics provider). Core-Mark services traditional convenience stores, grocers, drug stores, mass merchants, liquor and specialty stores, and other stores that carry convenience products.

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