Dena Hawkins, convenience channel team leader with Procter & Gamble, talks about how the company can help c-stores be more convenient, be more of a one-stop shop, and save customers time and effort. P&G, with product categories for its extensive variety of products, will consult with operators on how to use those categories along with product placement guidance to encourage customers to pick up that one extra item and drive up average basket sale.

For more information from Procter & Gamble, visit www.us.pg.com