One of Lay’s most popular limited-edition flavors, Flamin’ Hot Dill Pickle, has returned as a permanent addition to the Lay’s flavor portfolio — bringing with it a sneak peek of the all-new Lay’s packaging design, including a can’t-miss bold purple bag. First introduced as part of Lay’s innovative music-inspired flavor campaign, Turn Up the Flavor with Bebe Rexha, Lay’s Flamin’ Hot Dill Pickle went viral earlier this year and immediately became a fan-favorite. The unique combination brings together Frito-Lay’s iconic Flamin’ Hot flavor with a mix of tangy Dill Pickle to create a unique & delectable flavor unlike any other. The suggested retail price (SRP) is $3.49 for a 7.75-ounce bag.

Frito-Lay North America Inc.
www.fritolay.com