The RAI Group continues to lead transformation by building strong brands and providing adult tobacco consumers with high-quality nicotine products to meet the changing needs of the consumer. Our vision is to achieve market leadership by transforming the tobacco industry, and we’re leading this change by driving innovation throughout our businesses.
We operate responsibly to best balance the desires of our many stakeholders. In particular, the RAI Group is committed to openly and objectively addressing the issues regarding the use of and harm associated with tobacco products.
We lead in convenience with a customer-engagement strategy built on developing a collaborative business approach to meet mutually beneficial objectives. Our National Field Trade team is equipped to support our evolving adult consumer needs in the changing nicotine landscape.
RAI Group employees are also leaders in the communities where they live and work. Our companies, foundations and employees donated approximately $13.6 million to a wide range of nonprofit organizations in 2018. During the United Way Days of Caring campaign that year, more than 900 employees volunteered over 5,000 hours.
Our employees are the backbone of the RAI Group, and their ideas and talents are the foundation of our success. We take pride in providing employees with resources to develop their careers and focus on the things that matter most, including a best-in-class parental leave policy, life-long learning, global opportunities and more.
As a result, in 2019, we were certified as a Great Place To Work for the third year in a row, and as one of Fortune’s Top Workplaces in Manufacturing and Production.
We take great pride in the principled and responsible way we conduct ourselves and our businesses. We are proud of the fact that we effectively compete for the business of adult tobacco consumers, while continuing to hold ourselves to high standards.
About Reynolds American Inc.
Reynolds American Inc. and its subsidiaries (RAI Group) form the second-largest tobacco group in the U.S. The RAI Group markets a robust array of products across the tobacco and nicotine category, including Vuse digital vapor cigarettes, VELO modern oral products, Grizzly moist snuff, and many of the nation’s bestselling cigarette brands, including Newport, Camel, Pall Mall and Natural American Spirit.
Reynolds American Inc.
401 N. Main St.
P.O. Box 2990
Winston-Salem, NC 27101-2990