Convenience store retailers have no shortage of business partners and vendors to work with. But having the right business partners for other tobacco products, or OTPs, is critical in helping grow the business. Swisher knows that in order to maintain a supportive relationship, there are some key things that partners can (and should) be doing for your store or chain.
Look for vendors and partners that offer a category support vs. a sales-only approach. Rather than the retailer working with a company to buy the product from, and another company to get marketing materials or promotional help and yet another for data and other information, retailers should aim to work with an OTP one stop shop. A good business partner will also research what a retailer is already selling and compare it to current market trends, in order to make recommendations based on what consumers are buying.
Another way to keep profits growing is through offering unique products and extended product lines, along with support to help keep the retailer organized. That could mean products exclusive to the brand, limited edition product lines, updated blends or eye-catching packaging. A good business partner will again have the knowledge and data to back up all of their products and planograms to set your store up for sales success.
Retailers who are successful with selling a product should be rewarded by the vendor. Partner incentive programs can include pricing support, rewards (monetary or otherwise) for growth and loyalty, and custom-tailored promotions geared toward a specific store or chain.
Swisher Sweets delivers the #1 and #2 selling cigar in the country, while also paying attention to growing trends, like Optimo Natural leaf cigarillos and Swisher Sweets Leaf rough-cut cigars to bring their partners thoughtful and profitable items. Swisher is also on the forefront of the Hemp-based category with their best-selling Hempire rolling papers and brings innovative products to their customers like nicotine-on-demand, Rogue, in lozenges, tablets, gum and pouches. Having a partner like Swisher Sweets gives you access to the best products, service and innovation in the OTP category.
About Swisher
For more than a century, Swisher has manufactured a variety of in-demand tobacco products. Their portfolio includes crowd favorite brands like Swisher Sweets, King Edward, Optimo, BlackStone, Pom Pom and Santa Fe cigars, to name a few. Today, they ship more than 2 billion cigars per year to over 70 countries. Swisher is a leader in the tobacco business, accounting for more than one-third of the nation’s cigar sales.
Swisher International, Inc.
459 E 16th St,
Jacksonville, FL 32206
P: 800-874-9720
W: www.swisher.com
