CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Alcoholic Beverage Playbook
    • Tobacco Playbook
  • Products
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization

Valero Adds GetUpside Platform to More Than 5,000 Locations

GetUpside’s machine-learning platform personalizes promotions to bring customers to the pump and then into the store.

By CSD Staff | February 24, 2020

Share

Valero has partnered with GetUpside to bring its machine-learning platform to more than 5,000 locations Valero branded fuel stations and independently operated convenience stores nationwide.

GetUpside’s platform personalizes promotions to bring customers to the pump and then into the convenience store, increasing profits for merchants and proving it on every transaction. This agreement makes GetUpside available to more than 27,000 stations and c-stores across the U.S.

There are no upfront costs, and merchants don’t have to invest in any new point-of-sale (POS) systems or software. Cash-back offers are delivered through the GetUpside mobile app, profitably incentivizing new customers to visit and existing customers to visit more often.

“GetUpside drove more than 76,000 incremental gallons to my participating Valero stations last year, at a 49% return on investment,” said Rob Chase, a Valero customer who joined GetUpside in September 2017. “That’s the entire monthly volume of another station without any additional work from me or my staff. Any competitive advantage I can get is a win and GetUpside is providing me with one.”

After users are brought to the pump, GetUpside c-store merchants have seen pump-to-c-store conversion double, existing customers’ basket sizes increase by 20%, and a 50% return on investment.

“This agreement with Valero is another important example of a forward-thinking organization changing the way it markets products to customers. We’re thrilled Valero locations will use GetUpside to unlock profit at the pump and in the c-store,” said GetUpside Co-Founder and CEO Alex Kinnier.

Related Articles Read More >

Murphy USA, Core-Mark Extend Supply Agreement
Bud Light Reveals New Super Bowl Ad
Mars Wrigley Plans Spring Release of Skittles Gummies
CWU Campus Dining Launches Fresh Food Concept
Safe Shop Assured

CStore Decisions Newsletter

Sponsored Content

  • Create Some Positivity at the Pump: 3 Ways to Fuel Customer Experiences
  • How Minuteman Food Mart Ensures a Consistent Customer Experience Across 44 Stores
  • Three Challenges Disrupting C-Store Operations and How to Overcome Them
  • Why Wait? Converting to E15 is easy.
  • It’s time you profited from your checkout line

Get the Magazine

Subscribe Now!
Subscribe Now!

Manage Current Subscription
CStore Decisions
  • New CSD Print Subscription
  • Manage current print subscription
  • CBD Retail Trends
  • CStore Products
  • NAG Convenience Conference
  • Convenience Directions
  • Rack Prices
  • Subscribe to CSD’s E-Newsletter
  • About CStore Decisions
  • Advertise

Copyright © 2022 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Alcoholic Beverage Playbook
    • Tobacco Playbook
  • Products
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization