StrasGlobal recently launched its online ordering and curbside pickup program, with plans for home delivery. As a contract operations company, StrasGlobal knew these options would be essential for its customers as part of its contactless response to the COVID-19 pandemic.
“We have been looking at several loyalty and mobile ordering programs for a while, but obviously this crisis required immediate action,” said StrasGlobal President Roy Strasburger. “We were able to internally set up a mobile order and payment system through Square and to launch our proprietary ordereveryday.com website within a few weeks. We have successfully piloted online ordering and curbside delivery at two stores. The test has gone so well that we are rolling it out to more of our locations over the next month. Our store managers and other employees are very excited about the positive customer reaction.”
OrderEveryday.com offers beverages, snacks, tobacco and essential grocery items. A foodservice menu is in development. The average order is about double the size of the average in-store purchases.
“Operationally, the process has been smoother than we expected,” said to StrasGlobal Chief Operating Officer Perry Kilgo. “Our customers appreciate curbside delivery during the COVID-19 crisis due to the social distancing aspect, which will likely extend for months, and we anticipate moving into home delivery very shortly.”
“What has been a pleasant surprise for us,” said Strasburger, “is how quickly we have been able to launch this program. It’s a real credit to our operations team that they were able to research and execute this new initiative during the COVID-19 crisis. We think this is an effective model for other small retailers—even single store operators. We are happy to provide information to others about how we did it.”
StrasGlobal provides contract operations for gas stations and convenience stores around the country. Drawing on its 60-year heritage as innovators in convenience and small-format site management around the world, StrasGlobal offers its services to retail locations for companies who for various reasons don’t have the expertise, infrastructure or desire to operate them. It offers turnkey retail operations and management across the board including administration and financial, store operations from staffing to marketing and merchandising to foodservice, and vendor negotiations and fuel management. Strasglobal is currently operating 26 locations across six states with plans to expand.