7-Eleven is piloting a new fresh baked goods initiative called ‘Baked In Store’ in which select stores in key markets will get new equipment that will allow them to produce a new line of baked goods in stores.
The goods will be fresh and hot — and made multiple times a day as needed.
7-Eleven is credited with being the first national convenience store chain to offer fresh pastries baked in stores nationally with a guarantee that they were never previously frozen.
New menu items that will be rolling out include:
- Lemon Poppy Seed Muffins
- Chocolate Croissants
- Chocolate Bretzels
- Salted Caramel Cookies
The pilot will start in parts of Long Island, Florida and Texas, with plans to roll out in all future newly constructed stores and within existing stores that can accommodate the equipment. The baked goods will also be available for delivery through the 7NOW app.
Based in Irving, Texas, 7-Eleven now operates, franchises and/or licenses more than 71,100 stores in 17 countries, including 11,800 in North America.