CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization

Kwik Trip Refreshes Stop-N-Go Brand

Wisconsin-based chain partnered with GSP for a logo redesign and color palette for 21 of its newly acquired Stop-N-Go stores in two states.

By Thomas Mulloy | December 17, 2020

Share

When La Crosse, Wisc.-based Kwik Trip closed earlier this month its acquisition of Madison, Wisc.-based Stop-N-Go and its 36 Stop-N-Go branded convenience stores throughout southern Wisconsin and northern Illinois, it also disclosed plans to rebrand some of those stores and update those that would keep the Stop-N-Go banner.

To do that, Kwik Trip partnered with GSP, a leading provider of retail services and solutions, to create new exterior branding elements for 21 of the recently acquired Stop-N-Go stores.

“We wanted to ensure that the new Stop-N-Go brand was contemporary, exciting and memorable,” said Kwik Trip Director of Marketing and Advertising Mark Meisner. “GSP knows how to evolve brands through all levels of the customer experience. We’re thrilled with the end results.”

The new Stop-N-Go logo and color palette will affect 21 stores in southern Wisconsin and northern Illinois.

“GSP understands what strong brands are made of and how to design modern and timeless graphics and branding elements,” said Steven Cohen, GSP’s vice president of design services. “When Kwik Trip approached us looking for a new, updated, modernized look for its Stop-N-Go stores, we created the logo and graphics package that could be applied to the store’s canopies and exteriors.”

Related Articles Read More >

FDA Plans Proposed Rule to Establish Maximum Level of Nicotine in Cigarettes
Smokeless Tobacco Faces Local Regulatory Pressure
C-Store Loyalty Programs Grow Customer Engagement
Expanding Tobacco Accessories
Safe Shop Assured

CStore Decisions Newsletter

Sponsored Content

  • Create Some Positivity at the Pump: 3 Ways to Fuel Customer Experiences
  • How Minuteman Food Mart Ensures a Consistent Customer Experience Across 44 Stores
  • Three Challenges Disrupting C-Store Operations and How to Overcome Them
  • Why Wait? Converting to E15 is easy.
  • It’s time you profited from your checkout line

Get the Magazine

Subscribe Now!
Subscribe Now!

Manage Current Subscription
CStore Decisions
  • New CSD Print Subscription
  • Manage current print subscription
  • CBD Retail Trends
  • CStore Products
  • NAG Convenience Conference
  • Convenience Directions
  • Rack Prices
  • Subscribe to CSD’s E-Newsletter
  • About CStore Decisions
  • Advertise

Copyright © 2022 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization