Skupos, the technology platform that connects the convenience retail industry, announced a new website and a rebrand in support of the company’s continued expansion and to solidify its reputation as the go-to industry resource.
The updates pave the way for Skupos to communicate how the company is transforming convenience retail through uniting a previously fragmented market and creating revenue-generating opportunities for stores and consumer packaged goods (CPG) companies alike.
Skupos’ platform connects CPG companies to thousands of independent convenience stores and small chains across the country, enabling fully managed promotions and insightful sales analytics. Skupos has evolved from a start-up to a full-fledged leader working with top CPG brands in categories including energy drinks, carbonated drinks, vaping, cigarettes and smokeless tobacco.
“Skupos has made strides over the past year in connecting our expanding retailer base to a growing ecosystem of CPG organizations,” said Christine Shriver, Skupos’ VP of Marketing. “The brand and website transformation reflect our evolving business, technological advances, and the value we add in driving revenue for both sides of this marketplace.”
Skupos’ new website is designed to evolve the user paths of both retailers and brands so each can find the content specific to their needs as well as to increase the site’s traffic and conversions. The rebrand highlights Skupos’ approachable, sophisticated and bold identity and will be featured throughout the company’s marketing materials and dynamic product platform.
“As our business grows and we move from build mode to scale mode, we’re now better positioned than ever to be what our customers need us to be,” said Jake Bolling, Skupos’ co-founder and CEO. “That’s an achievement we can now effectively tell in our brand story and reinforces our reputation as a progressive partner and leader in this industry.”
Skupos drives revenue growth across all segments of the convenience retail industry through technology that connects both retailers and brands to their shoppers. With a focus on independent stores and small chains which make up nearly 80% of the market, the Skupos platform enables both retailers and brands to compete through better understanding and serving their customers. Founded in 2016, a growing network of 14,000-plus customers across all 50 states rely on Skupos to boost sales volume and increase their customer base.