Since conducting business this year was quite different than a traditional year, SMC took advantage of the lock-down situations and directed our focus on our long-term growth plans. We invested in R&D and new equipment to develop an outstanding product mix that will be the base for our new pouches line. The top-of-the-line pouch machine will reside in our state-of-the-art F.D.A. inspected food grade manufacturing facility in Coppell, Texas. We believe our new line of pouches are sure to please our current consumer base and will attract a new audience as we have recognized a popular product attribute and included naturally occurring caffeine in our mix. In addition to the new pouch line, SMC’s eight snuff flavors: Wintergreen, Classic, Straight, Arctic Mint, Cherry, Peach, Citrus and Grape, have undergone a brand refresh and have a new premium look to match the premium product inside. Same great taste with new premium packaging beginning 2021.
So, why new pouches? The tobacco-free pouches segment is booming, and that is bringing more attention to tobacco and nicotine-free alternatives for consumers looking to completely leave tobacco and nicotine. Furthermore, the alternative segment is developing on its own, with new brands regularly entering the market and retailers carving out more dedicated space for products like SMC that serve as category extenders; meaning they keep profits in the category and assist our industry friends that continue to be challenged with merchandising restrictions and flavor bans.
SMC provides the strongest advertising support of any tobacco-free smokeless brand. We work with the Sportsman Channel, featuring our partnership with Major League Fishing and our pro Josh Bertrand, Major League Bow Hunters, starring Hall-of-Fame baseball star Chipper Jones and former MLB pitcher Matt Duff, and we continue to proudly partner with Hall of Fame football legend Randy White.
Energize your profits with SMC Wintergreen and Arctic Mint Pouches that deliver long-lasting great taste and are backed by our always fresh guarantee. For more information contact Adam Carr: [email protected]
Smokey Mountain Chew, Inc.