Perfetti Van Melle USA recently launched a delicious new gummy candy option for today’s families and kids looking for a fun, delicious treat in the Better-For-You candy category.
Since 1930, Fruit-tella has created popular fruit-flavored candy treats. Proven winners at retail across Europe, now entering the U.S. with a storied brand heritage, strong marketing program and already getting notice among consumers in the limited better-for-you candy category.
Fruit-tella Soft Gummies join the $150 million-plus Better-For-You confectionery segment that includes the $80 million real and natural confectionery segment that grew 64% since 2015, according to IRI 2019 U.S. industry data. Plus, as consumer behaviors have changed through the 2020 COVID-19 pandemic, “gummy and fruity chewy candies continue to drive [the non-chocolate candy] segment”, especially those with sour or unexpected flavors. Perfetti Van Melle’s newest addition to the portfolio is right on time, focusing closely on fruit puree as its first ingredient and delivering big, bold flavors.
Fruit-tella’s colorful packaging, reflective of its clean, fresh ingredient profile, also stands out on the shelf and can help drive impulse sales. In addition to a large, front-of-pack callout about fruit puree as the #1 ingredient, Fruit-tella also notes its free-from attributes. Each Fruit-tella Soft Gummy is a fun and playful fruit character shape, falling into a recent hot consumer trend toward candies with unique shapes.
Fruit-tella is currently available in two delicious flavors, Strawberry/ Raspberry & Peach / Mango. Consumers can find Fruit-tella, as well as PVM USA’s other brands, on Amazon.com, select Walmart locations, regional retailers and convenience stores.
Perfetti Van Melle