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The 2021 Social Media Awards

CStore Decisions outlines best practices on social media for 2021 and highlights the c-stores performing best on Twitter, Instagram and Facebook.

By Erin Del Conte | January 11, 2021

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CStore Decisions, for the ninth consecutive year, is recognizing convenience store chains standing out on social media.

If there was ever a year where social media outreach proved vital to c-store chains’ success, it was 2020, when the COVID-19 pandemic brought about social distancing and lockdown rules that drove customers inside. Those brands with a strong social media presence had the opportunity to continue a dialogue with their customers and make them aware of new safety rules, hours and deals.

“Everybody turned to social media because they were home. In March and April, especially, it was our only outlet to other people,” said social media expert Gini Dietrich, founder of Spin Sucks and author of the book “Spin Sucks.”

As the pandemic raged on, social justice issues also drove people to social media to discuss racism and Black Lives Matter, protests and sexism. In addition, the U.S. presidential election this fall inspired an uptick in political posts.

“We had what we’re calling ‘the mother of all crises’ this year because it was all of those things at one time,” Dietrich said.

Click here to download your copy of the Social Media Awards and trend report.

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  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
  • Products
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Independent Operators
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts
    • On Location
    • FAQ
    • Top Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2020 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization