Visibility. Popularity. Profits.
These are just three of the reasons that 5-hour ENERGY® products have come to be a favorite of independent convenience store owners. No other front-end product offers the margins of 5-hour ENERGY shots.*
Since 2004, 5-hour ENERGY has offered adult consumers a way to get a boost in an easy-to-take package. The pioneering energy shot, today 5-hour ENERGY is available in most U.S. convenience stores. The brand is synonymous with the billion-dollar energy shot category, thanks to its national advertising campaigns and major sports sponsorships. 5-hour ENERGY is the only energy shot to offer this market presence.
For store owners, 5-hour ENERGY offers a way to generate unbeatable profits from a product displayed on a compact, countertop rack. At suggested retail prices, 5-hour ENERGY shots offer an average profit of $1.50 per bottle. Not even chips, soda or candy can do that.
Independent C-stores have been critical to the success of 5-hour ENERGY products, which is why Living Essentials LLC created the 5-hour ENERGY(sm) Retailer Rewards Program — an initiative designed just for small-business owners. Through regular, targeted communications, program members learn about the best ways to sell 5-hour ENERGY, such as where to place racks for maximum impact and how to use suggestive selling to increase profits.
A recent communication, “Fix the Mix,” taught owners about the importance of carrying the right 5-hour ENERGY shot flavors, tailoring product selection to each size display rack. By ensuring that every rack is stocked with the correct flavor assortment, store owners maximize their sales and profit potential.
Other topics recently covered in member-only emails include the pitfalls of selling bargain-brand energy shots and why it pays to know the people who live and work near your store.
Retailer Rewards program participants also set themselves apart by having the opportunity to promote 5-hour ENERGY sales through free in-store advertising and point-of-sale displays, and branded merchandise available only to members.
Interested in learning more about the 5-hour ENERGY Retailer Rewards Program or becoming a member? Visit 5hourEnergyRetailer.com.
Living Essentials LLC
38955 Hills Tech Drive
Farmington Hills, MI 48331