Flex Forward is an online media hub that guides fuel station and convenience store owners through the process of adding E15 and Flex Fuels to their fuels slate. It delivers business advice to decision-makers from the perspective of people who understand them: other fuel retailers.
The hub consolidates the best thinking, the most up-to-date regulatory information, compliance assistance, advice, and encouragement from scores of station owners who have successfully implemented Flex Fuels around the United States.
The objective of Flex Forward is simple: make it easier to add new ethanol blends by a) cutting through the noise, and b) empowering independent station owners to make their own choices on growing profits at the pump.
To that end, Flex Forward serves as the antidote to the misinformation about ethanol blends that for too many years has scared some retailers from making a break from the standard playbook of their fuel slate.
“Owning or operating a convenience store isn’t easy,” explains Flex Forward President Ron Lamberty. “The decision to add a new product or buy some new equipment can be gut wrenching. But many of the new E15 and flex fuel retailers are individual or small chain owners — what can you learn from their experience?”
With a combination of video, infographics, and news articles, the Flex Forward campaign focuses on four key issues around the fuel slate: the financial upside to adding flex fuels, how to navigate regulations to upgrade to flex fuels, how to execute an upgrade, and why it pays to ignore the noise from uniformed or ill-intentioned opponents of E15 and higher ethanol blends.
Flex Forward delivers straight talk to leaders in both single-store businesses and larger independent chains. It features insights, testimonials, and encouragement from actual veterans of the convenience store business — in other words, people just like you.
“Don’t you owe it to yourself to check out what they’ve done and learn more about E15 and Flex Fuels?” Lamberty say. “Get their story. Go to flexfuelforward.com and go your own road.”
Ron Lamberty, SVP