A new study commissioned by Coca-Cola revealed that three quarters of people crave salty/sweet snacks, and at their ‘hangriest,’ nearly half (48%) of the nation would walk over a mile to fulfill this craving.
With March Madness snackers glued to their couches, Coca-Cola uncovered America’s favorite salty/sweet combinations to spice up snacking routines everywhere.
See a detailed visual infographic here.
Some survey highlights include:
- Gen Z is most dedicated to the snack search with 8% willing to trek over four miles to get a snack
- America’s most craved combo is Coca-Cola Cherry and pizza (52%)
- Generations universally admit to snacking more during the pandemic. Nearly three quarters (73%) of millennials and Gen Z have found themselves snacking more since March 2020.
Social media sensations The Merrell Twins (4.4MM TikTok followers; 1.6MM IG followers) were crowned Coca-Cola’s official flavor stewards — or “Coca-Cola Flavor Curators” — to spread the snacking word. Vanessa and Veronica will share their favorite combos via Instagram w/o March 29, encouraging fans to share their favs using #unbelievablydelicious.