Rewards programs are widespread among convenience stores due to the revenue from incremental visits and sales. The core program is the foundation. It should be carefully crafted to excite customers and help the operator accomplish business objectives. Layers and promo- tions give the program its unique feel and keep guests interested and engaged. Guests should be targeted to achieve specific behavior changes that meet business goals. Vendor programs are a valuable asset that should be used so both the operator and vendor can reach their goals and strengthen their customer relationship.

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