Coca-Cola Co. is introducing a new visual identity for Gold Peak Real Brewed Tea. The new visual identity highlights the golden hue of the liquid, while emphasizing the natural flavors with tea leaves and an organic color palette. A fully reimagined wordmark with subtle leaf-like serifs and a new messaging hierarchy reinforces Gold Peak’s commitment to real brewed tea and healthier ingredients, like cane sugar. Coca-Cola has also launched a “Stay Gold” campaign for Gold Peak Real Brewed Tea that celebrates the natural goodness of tea while reconnecting with unapologetically real families who are more health conscious. The campaign includes TV ad spots with the tag line “Stay Gold,” which acts as a rallying call for all families to stay true to what makes their family “uniquely them” and a promise that Gold Peak will stay true to its real brewed roots.