CStore Decisions July 2021 Digital Edition is sponsored by EINSTEIN BROS. BAGELS .
FAV TRIP FORGES ITS OWN PATH
Missouri-based Fav Trip is small but 900,000 strong on social media, with plans for expansion and a focus on data-driven technology and company culture.
Kansas City, Mo.-based Fav Trip is data-driven across all aspects of the business, with a special focus on branding, social media, technology and ensuring the success of its employees. The two-store chain offers limited-edition merch drops, delivery and drive-through, and it’s currently building its first ground-up location, which will be twice the size of its other sites and feature a proprietary pizza program.
CStore Decisions is recognizing Fav Trip as a Chain to Watch for its data-driven and tech-forward approach to convenience retailing, social media strategy and employee-centric culture.