Shell Oil Co has launched “The Giving Pump” at stations across the U.S. as part of its Force For Good initiative to drive positive change in local communities by giving back. Starting today and running through Sept. 30, a portion of the purchases made by consumers who use the designated pump at select Shell stations will support local children’s charities.

“The Giving Pump” at participating stations will be specially marked with colorful signage to inspire consumers to fuel up and support a range of children’s focused nonprofits, including schools, literacy programs, hospitals, youth food pantries and more. More than 2,900 Shell stations across the U.S. are participating in this two-month initiative.

Click to watch a short video on The Giving Pump.

“Shell is excited to help local communities all over the U.S. with this initiative and we encourage our customers to choose ‘The Giving Pump’ on their next fill up to help us fuel the future of your local community,” said Shannon Bryan, manager of brand and communications for Shell Retail US.

Since launching Force For Good, Shell has highlighted the impact Shell wholesalers have in the communities in which they operate in, going beyond fuel quality and loyalty. Shell wholesalers have continued to be a Force For Good in local communities through initiatives like raising $1.1 million for the Leukemia and Lymphoma Society, raising $4.3 million for Boys and Girls Club of Kennewick and more.

Shell Oil operates more than 14,000 Shell-branded stations across 50 states and employs more than 17,000 people working to help tackle the challenges of the new energy future.