With the addition of national last-mile delivery service Skipcart to its platform, Vroom Delivery is enabling c-stores to automatically route orders between multiple third party delivery services on an order-by-order basis based on cost, speed and serviceability.
Vroom is already partnered with Doordash Drive and robot delivery service Tortoise. With the addition of Skipcart, Vroom’s fulfillment management tools can now direct orders to multiple providers automatically so that when an order is received, the delivery brokerage service recommends the best third-party service based on the delivery location and driver network availability. Stores can also opt to deliver some orders with their own drivers and utilize Vroom’s proprietary driver app.
This will bring down both the average fulfillment cost and delivery times of orders relative to traditional third-party marketplaces. Vroom continues to add additional third parties to its network to expand the efficiency of its offering.
Deliveries are fully white labeled so that the whole process remains self-contained within retailers’ proprietary apps and websites. Stores will retain access to their customer data, automate their price book maintenance through Vroom’s back office integrations and have direct communication with their customers.
Furthermore, by partnering with Vroom to manage the ordering and payment processes, the cost of the
third-party fulfillment to stores will be dramatically reduced, as the stores are able to set the delivery fees charged to customers to offset some or all the cost of the third-party deliveries.
“The high cost of delivery and the lack of control of customer data on the third-party marketplaces are the two biggest complaints we hear from stores. With the addition of Skipcart and our automated brokerage service, we aim to solve both of these issues through our platform,” noted John Nelson, CEO of Vroom Delivery.
Founded in 2016 and headquartered in Chicago, Vroom Delivery is a full-stack e-commerce solution for c-stores, providing the technical aspects required for chains of c-stores to operate and manage their own e-commerce and delivery services.