CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization

Reese’s Creates First Chocolate and Peanut Butter Pumpkin Patch

Pumpkin picking will never be the same, thanks to new Reese's promo patch outside of spooky Salem, Mass.

By Thomas Mulloy | October 1, 2021

Share

Thanks to the Reese’s brand, pumpkin picking will never be the same. The brand created a pumpkin patch filled with Reese’s Pumpkins.

Reese’s asked visitors which would they rather pick: an orange gourd full of seeds and pulp or a Reese’s Pumpkin coated in chocolate and full of peanut butter?

“When we think of pumpkins, we think of that chocolate and peanut butter perfection … so we wanted to find out if it was just us here at the Reese’s brand,” said Clark Boyer, Reese’s senior manager of Halloween.

The Reese’s team decided to engage in a friendly competition. What’s a more ideal spot for a pumpkin show down than at Krochmal Farms, a pumpkin picking paradise, located outside of Salem, Mass. – one of America’s favorite Halloween cities? Hence, the Reese’s Pumpkin Patch was born, and now pumpkin picking will never be the same.

“While we love our farm pumpkins, we can’t deny that we have a sweet spot for Reese’s Peanut Butter Pumpkins,” said The Cave family, Krochmal Farms owners. “When the brand came to us to asking to see how Krochmal Farms’ pumpkins stacked up against Reese’s Peanut Butter Pumpkins, we were all ears.”

The brand wants to keep testing its claim that Reese’s Pumpkins are the official pumpkins of Halloween, so they are posing another important question: Where should they go next? Have the perfect location for the next Reese’s Pumpkin Patch? Customers can tell the brand where on Instagram by tagging @Reeses and using #ReesesPumpkinPatch. Fans can also visit www.hersheyland.com for more on how to make their own Reese’s Pumpkin Patch in your very own backyard.

The Hershey Co. is headquartered in Hershey, Pa., and has approximately 17,000 employees around the world.

Related Articles Read More >

Candy With Three Blended Fruit Flavors
Truffle-Filled Chocolate
Juicy Fruit-Flavored Candy
How to Maximize Gum Sales
Safe Shop Assured

CStore Decisions Newsletter

Sponsored Content

  • Create Some Positivity at the Pump: 3 Ways to Fuel Customer Experiences
  • How Minuteman Food Mart Ensures a Consistent Customer Experience Across 44 Stores
  • Three Challenges Disrupting C-Store Operations and How to Overcome Them
  • Why Wait? Converting to E15 is easy.
  • It’s time you profited from your checkout line

Get the Magazine

Subscribe Now!
Subscribe Now!

Manage Current Subscription
CStore Decisions
  • New CSD Print Subscription
  • Manage current print subscription
  • CBD Retail Trends
  • CStore Products
  • NAG Convenience Conference
  • Convenience Directions
  • Rack Prices
  • Subscribe to CSD’s E-Newsletter
  • About CStore Decisions
  • Advertise

Copyright © 2022 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization