According to a CivicScience study of more than 40,000 of-age Americans (21 and older), 34% of respondents said they have had some experience with various CBD products, and 15% intend to give them a try soon, totaling nearly half of the of-age general population.
So, what is driving CBD sales and overall interest?
As the pandemic continues to change how consumers feel and make decisions, new data from the market research firm is helping to illustrate key drivers of the trend.
According to CivicScience, over the last three months, people who are at least somewhat concerned about the continued spread of the COVID-19 Delta variant are much more likely to have used or plan to use CBD products (though roughly half of the population of all levels of concern remain CBD-hesitant).
High levels of stress and anxiety compared with CBD use further emphasizes fear of the Delta variant.
“The more strongly people have felt stressed or worried over the past three months has made them much more likely to have tried CBD products” CivicScience reports, “regardless of whether they were satisfied with them or not.”