Mountain Express Oil Co. has acquired New Orleans-based Brothers Food Mart, which has 50 locations in the region. Under the agreement, Mountain Express Oil has purchased a majority of Brothers Food Mart’s stores and has a license agreement to use the name.
As part of the acquisition, Mountain Express Oil’s co-CEOs, Lamar Frady and Turjo Wadud, entered into a joint venture with Brothers Chicken, the chain’s signature fried chicken product. Imad Faiez ‘Eddie’ Hamdan, who co-owns Brothers Food Mart with brother-in-law Ziad Odeh ‘Z’ Mousa, will become a joint venture partner with Mountain Express.
“We found a great match in Mountain Express, a company that can help grow and move Brothers forward,” said Hamdan. “Turjo, Lamar and the team are great partners and can help us grow our brand without changing what makes it so special today.”
The goal with the acquisition is to expand this innovative brand into more southern markets, including North Carolina; Atlanta; Memphis, Tenn.; and Dallas, while simultaneously growing Brothers Food Mart’s Louisiana footprint. The plan includes adding up to 100 additional Brothers sites in the next six months, said Wadud.
Brothers Food Mart was founded in 1989 by Hamdan, who immigrated to America from Jerusalem to not only support his family, but also contribute to the New Orleans community as a whole. The chain has provided donations to local areas hard hit by natural disasters, such as hurricanes and tornados.
The company is well-known for its fresh fried chicken, which has been touted by celebrities including Kevin Hart and Seth Rogen as memorable and a favorite. Although the recipe is a secret, Brothers Chicken is wildly popular in New Orleans with locals and visitors alike.
“Brothers Food Mart has definitely made its mark in the New Orleans area as a standout c-store amongst the competition, and one bite of their famous chicken makes it obvious as to why Mountain Express wants to expand its reach by bringing the popular brand to a number of cities across southeast,” said Frady.
“As Mountain Express continues on a significant growth trajectory, partnering with proven convenience chains like Brothers aligns perfectly with our vision for the future. With the experience and leadership of Hamdan and Mousa on our team, we will make every consumer’s craving for Brothers fried chicken closer to a reality than they’ve ever been able to imagine,” added Wadud.
Founded in 2000 and based in Alpharetta, Ga., Mountain Express Oil Co. currently owns and/or controls more than 200 gas stations and provides fuel to more than 600 stations across the U.S. under several major oil and regional fuel brands. Looking ahead, the company is projected to own/control more than 300 stations, service nearly 800 locations and operate nearly 100 convenience stores by year-end 2021.