CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization

Marathon Petroleum Named Official Fuel of the Big Ten Conference

Marathon will be featured at Big Ten Conference events and showcased in TV-visible signage at events, as well as broadcast videoboards, scoreboards, program ads, billboards and more.

By Emily Boes | October 28, 2021

Share

Marathon Petroleum has teamed up with the Big Ten Conference in a multi-year partnership that features the Marathon brand as the Official Fuel of the Big Ten Conference and a presenting sponsor of the Big Ten Network.

Marathon will be featured at Big Ten Conference events, including the Big Ten Football Championship Game, Big Ten Women’s Basketball Tournament, Big Ten Men’s Basketball Tournament, Big Ten Baseball Tournament, Big Ten Hockey Tournament and more.

“The experience of attending a Big Ten sporting event — or viewing a Big Ten event with friends and family — is a powerful one,” said John Rice, manager of advertising & brand management at Marathon Petroleum. “Witnessing some of the finest student athletes in the nation compete with grit, determination and respect is inspiring. We’re proud to partner with the Big Ten Conference and connect our brand with a passionate fan base.”

The partnership with the Big Ten Conference will showcase Marathon in TV-visible signage at events, as well as broadcast videoboards, scoreboards, program ads, billboards and more. Additionally, Marathon will be included in an interactive area at the Big Ten Football Championship Game Fan Fest.

Marathon will be a sponsor of the network’s “The B1G Show.” Fans will notice the company’s presence on the “The B1G Show” through December. It will be prominently featured in Big Ten Network football and men’s basketball national broadcasts.

Marathon will celebrate its Big Ten Conference and Big Ten Network partnership in-store and at the pumps with additional Big Ten savings for Marathon MakeItCount Rewards members.

“Each year, millions of fans across the country experience the anticipation and thrill of Big Ten events,” Rice continued. “MakeItCount Rewards members can now capture a piece of that Big Ten excitement every time they visit a participating Marathon or ARCO location.”

Related Articles Read More >

Wawa Announces Plans to Expand in Central Pennsylvania
Pilot Expands on Alternative Fuel Initiatives
Cliff’s Opens New York Location
Juul Responds to FDA Decision
Safe Shop Assured

CStore Decisions Newsletter

Sponsored Content

  • Create Some Positivity at the Pump: 3 Ways to Fuel Customer Experiences
  • How Minuteman Food Mart Ensures a Consistent Customer Experience Across 44 Stores
  • Three Challenges Disrupting C-Store Operations and How to Overcome Them
  • Why Wait? Converting to E15 is easy.
  • It’s time you profited from your checkout line

Get the Magazine

Subscribe Now!
Subscribe Now!

Manage Current Subscription
CStore Decisions
  • New CSD Print Subscription
  • Manage current print subscription
  • CBD Retail Trends
  • CStore Products
  • NAG Convenience Conference
  • Convenience Directions
  • Rack Prices
  • Subscribe to CSD’s E-Newsletter
  • About CStore Decisions
  • Advertise

Copyright © 2022 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization