Vintners Distributors announced that Pervez Pir has been promoted to president of retail and will oversee the company’s 135 Shell Stations and 48 Loop Neighborhood Marketplace locations.

Since 2011, Pir has been chief operations officer of the Fremont, Calif.-based company where he streamlined business processes, implemented cost control measures, enhancing operational efficiency, and driving profits.

“I am honored and excited to assist Vintners and Loop in furthering the vision and mission of the companies through the communities we serve,” Pir said. “With almost a decade of experience at brands, I feel as though I have attained the skills and knowledge necessary to lead the company into one of the premier destinations in the convenience store category.”

As a highly accomplished executive, Pir has operations experience running a $1 billion, 804 store Division and achieving consistent annual increases in sales and profits. As an expert in retail operations and supply chain management, Pir works to utilize his leadership skills while managing the creative process, motivating and empowering team members, and augmenting strategic plans.

“Pervez is a talented leader who knows the business and has been integral to our growth,” said Vintners and Loop CEO Varish Goyal. “Our Operations group is critical in delivering quality, consistency, and retail success as we grow. We have exceptional teams of highly-skilled professionals, and under Pervez’s leadership, our future is very bright.”

Prior to working at Loop Neighborhood Marketplace, Pir worked as the Executive Vice President for Famima USA and the Director of Marketing/Merchandising for Pacific Convenience & Fuels.