New data from the National Confectioners Association (NCA) and IRI shows that, despite the pandemic, consumers remained enthusiastic about the winter holiday season and the role that chocolate and overall candy play in their traditions and celebrations.
So, how exactly did candy sales fare this year?
Total seasonal confectionery sales were up by 20% over last year, with winter holiday chocolate sales up by more than 16% and winter holiday non-chocolate sales seeing an increase of more than 34% from 2020.
Total holiday candy offerings were up by more than 9% on average. The seasonal increase in in-store products was driven by non-chocolate products — up by nearly 23% — with holiday chocolate products up by more than 3%.
“A holiday season without seasonal chocolate and candy just wouldn’t be the same,” said NCA President and CEO John Downs in a statement in December. “And I’m proud that our industry plays such a big part in the creative ways that families across the country celebrate special moments and create heartwarming memories during the winter holidays.”