Mexican food is on fire. It’s the perfect addition to the convenience foodservice portfolio: it covers all three dayparts plus snacking and sharing opportunities, and it covers grab & go portability plus 3rd party delivery options. According to Technomic, Mexican food increased more than any other item on 2019 convenience menus. Naughty Chile Taqueria® is the brand for high-quality Mexican foodservice for the convenience industry. As retailers look to expand foodservice for greater profitability, operators can quickly and easily add this licensed concept to capitalize on the popularity of Mexican food.
Naughty Chile’s high-quality recipes are authentically Mexican, so there’s no compromising on quality with fillers or stretchers. All the food items are fully cooked and easy to prepare – just thaw, reheat and serve.
For an even easier preparation, the company’s line of Quickie Burrito Mixes are one scoop wonders of pre-mixed burrito fillings. There’s no measuring, only portioning the amount per burrito, so a foodservice clerk can crank out the burritos needed per daypart for the hot food display merchandiser.
That’s another of the concept’s strengths – it’s a low labor model that’s easy to execute.
Naughty Chile is an exciting brand that’s consumer friendly and fun to work with. With no royalty or licensing fees, the company also boasts easy integration that fits into existing foodservice operations. Naughty Chile plays well with others.
Available nationwide via the Dot Foods distribution network, it’s easy to join the Naughty Chile family. For convenience retailers ready to serve authentic high-quality Mexican food to their customers, Naughty Chile Taqueria® has a perfect solution.
Naughty Chile Taqueria® was born from the desire to serve delicious and authentic Mexican food at the convenience level. Shultz Hartgrove, CEO, had a long career in consumer packaged goods, plus Quick Serve Restaurant concepts, both in the non-traditional channel. His wife Jane had always wanted to offer the industry the delicious high-quality ingredients from her Tres Picosos packaged burrito line. Together the two launched Naughty Chile Taqueria® in 2015. Now with more than 50 locations nationwide, Naughty Chile Taqueria’s scalable platform is ideal for capitalizing on the popularity of Mexican cuisine. Whether it’s a simple hot grab-and-go burrito program on up to a full made-to-order restaurant, for every Mexican opportunity Naughty Chile has you covered.
Naughty Chile Taqueria®