7-Eleven was named Best Overall Digital Transformation at the Modern Retail Awards.
This year’s Modern Retail Awards honored retailers that powered through the changes and uncertainty brought about in 2021 while finding ways to address social injustice through marketing campaigns, pivot to keep pace with shifting consumer habits and more.
Spurred by consumers’ altered behaviors and expectations during the pandemic, 7-Eleven transformed its app in an effort to provide a safe and frictionless shopping experience. With its enhanced app features, shoppers can take advantage of an essentially contactless shopping experience, while also earning loyalty-based rewards. The app’s mobile checkout and digital wallet features allow for a streamlined checkout experience, while 7NOW Delivery lets customers in more than 2,000 cities get items delivered straight to them using the Pins feature, even if it’s at a park, the beach or an outdoor concert.
The app features that 7-Eleven introduced or enhanced help its customers personalize their shopping experience based on their own expectations of convenience and their own comfort with contact. With more than 3,000 store locations equipped with mobile checkout capabilities and 95% of the company’s retail store footprint covered by 7NOW Delivery, 7-Eleven is taking its digital transformation to scale, while the app format allows the company to easily provide incentives to encourage repeat purchases.
Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 14,000 stores in the U.S. and Canada. 7-Eleven operates Speedway, Stripes, Laredo Taco Company and Raise the Roost Chicken and Biscuits locations. It is known for its iconic brands such as Slurpee, Big Bite and Big Gulp.