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Is a Barista Program Right for My C-Store?

Some c-stores are implementing made-to-order coffee programs behind the foodservice counter.

By Erin Del Conte | March 7, 2022

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Convenience stores traditionally feature self-serve coffee, but as c-stores have transitioned into more food-centric businesses, some are implementing barista programs to offer customers made-to-order espresso-based beverages.

During the height of the COVID-19 pandemic, some customers were more reticent about using self-serve dispensers leading to a growing demand for made-to-order coffee. As drive-through service expands and as mobile ordering and delivery continue to grow, more retailers are seeing the benefit of adding made-to-order coffee behind the foodservice counter.

For example, Cranston, R.I.-based Neon Marketplace not only offers self-serve coffee via bean-to-cup dispensers, but it also features a full barista program, allowing customers to order lattes or espresso-based beverages.

Topeka, Kan.-based Street Corner is offering its franchisees with Urban Market- or Fuel Station-style Street Corner stores the option to implement a barista program. Most of its newer Urban Market locations are already featuring the program.

Lubbock, Texas-based Curby’s Express Market, which opened its first location in February, with more on the way, also features a team of baristas who make specialty coffee drinks to order.

All three of these companies have a focus on foodservice and offer drive-throughs, making a made-to-order coffee program featuring baristas a natural extension.

There are a number of things to consider when weighing if a barista program is right for your c-store. To start consider the demand in your area for such a program, as well as the needs of your core customer. You’ll need ample space for the program and enough staffing to run it efficiently, not to mention a quality coffee menu. You’ll likely be competing with the likes of Starbucks, which offers order-ahead, a loyalty program and drive-through service. Plus, customers can order Starbucks for delivery via Uber Eats in some areas.

If you already have a base of food customers for your made-to-order food program, bringing in a made-to-order coffee program might make sense, especially if you have a drive-through and the ability to offer order-ahead and/or delivery.

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  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Alcoholic Beverage Playbook
    • Tobacco Playbook
  • Products
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization