Invenco formed a strategic agreement with FuelMedia TV, which officially announced the launch of its place-based, digital-out-of-home (DOOH) media network. Under this agreement, FuelMedia TV provides DOOH media services for Invenco’s outdoor payment terminals installed in fuel and convenience customer locations in North America. The partnership capitalizes on Invenco G6 and G7 Pay-at-Pump terminals that engage customers with vivid HD touchscreens providing full sight, sound and motion video in a range of screen sizes.
The FuelMedia TV network and end-to-end ecosystem delivers true programmatic capabilities and enables data-driven, automated, transparent and measurable transactions across its entire network. Free from the constraints of the legacy “loop” technology, this platform offers significant flexibility to brands and c-stores to target audiences across a wide spectrum of targeting options and to adjust a campaign in moments.
Growing exponentially, the FuelMedia TV network currently includes over 7,000 screens in 31 designated market areas within the U.S., making it one of the largest, fully programmatic DOOH networks in the U.S. with full video and sound capabilities.
National, regional or local campaigns for consumer brands and c-stores can be targeted down to the site level using geographic, context, audience and time-based options. Dynamically served ads with real-time proof of play reports and 1-to-1-pixel trackers facilitate omni-channel marketing and retargeting campaigns, driving measurable physical and digital economic conversions.
“FuelMedia TV is an ideal partner for Invenco based on its ability to take full advantage of the rich media management capabilities provided by Invenco’s Cloud Services asset and media management platform,” stated Craig Panter, Invenco’s chief business development officer. “Our customers are seeing immediate benefits including increased foot traffic and c-store revenue through our combined capabilities.”
“This partnership focuses on consumer engagement for a captive audience, delivering the right message to the right consumer at the right time by combining the power of programmatic advertising with Invenco’s market-leading forecourt technology,” said Harry Lee, CEO and president of FuelMedia TV.
Digital media services from FuelMedia TV are now available for Invenco customers in North America. Brands interested in advertising on the network can explore options at FuelMedia TV’s website. These campaigns can be launched either through direct deals with FuelMedia TV or programmatically through Vistar Media’s programmatic ecosystem.
FuelMedia TV is a digital, place-based media network serving fuel and convenience venues across the United States. Designed from inception to seamlessly integrate cutting-edge forecourt technology with programmatic exchanges, FuelMedia TV’s dynamic platform provides a powerful and comprehensive media solution to advertisers and c-stores.
Invenco is a global provider of secure payment processing and customer engagement solutions. For over twenty years, Invenco has delivered open platform, quality-focused solutions to the energy delivery and convenience industry. Invenco offerings include pay-at-pump terminals, iNFX retail microservices, Cloud Services asset management platform, Edge IoT host device and Link encrypted Ethernet network.
