CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Alcoholic Beverage Playbook
    • Tobacco Playbook
  • Products
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization

Fuel Customers Seek Savings

C-stores are looking into free fuel contests, cents-off coupons and flash sales to offer customers relief at the pumps.

By CSD Staff | April 1, 2022

Share

While keeping an eye to electric vehicle charging (EVC) and other alternative energy solutions, convenience retailers are finding new ways to keep fuel customers happy in 2022, as gas prices remain high.

Temple, Ariz.-based Circle K has rebranded close to 3,000 sites to its Circle K fuel brand in the past three years — about half of its U.S. stores, said Melissa Lessard, head of North American marketing at Circle K.

To celebrate, the retailer announced a new promotion: Through April 25, customers can enter to win free fuel for a year, with one winner every week. In addition, it’s offering cents-off-gallons coupons via mobile for customers who enter to win the grand prize.

Other fuel offers include Circle K’s Easy Pay card that gives customers a 10-cent-per-gallon rebate on every fill, Lessard said, as well as its ‘Premium Thursday’ promotion. 

“Circle K premium fuel offers double the cleaning detergents, which means you’ll clean your engine while you drive, boost your engine performance and lower emissions,” she said. “We know customers are curious about our Premium Fuel in general, and we are happy to make it easier to try our best fuel each Thursday by offering 20 cents off per gallon at participating stores.”

Westborough, Mass.-based EG America also offers fuel savings to customers across its Loaf ‘n Jug, Certified Oil, Fastrac, Kwik Shop, Minit Mart, Quik Stop, Tom Thumb and Turkey Hill c-store locations. Last month, SmartPay app users received an extra 10 cents off per gallon of fuel, for a total of 20 cents off per gallon, which EG America Director of Brand Strategy and Advertising David Heilbronner said led to an increase in enrollments of SmartPay as well as an increase in the average number of gallons using SmartPay.

SmartPay Rewards mobile app users also receive additional gallon rewards, flash sales and more. The rewards program recently reached over $4 billion sold in fuel and $200 million saved by its users.

Heilbronner said the retailer is now considering another savings program for the summer months and notes an overall fuel industry trend: “Gas discount programs appear to be growing.”

In 2022, consumers are hyper-aware of not only what the fuel they’re using costs, but also what types of fuel they’re selecting at the pump. 

“Customers are more and more interested in what they are putting in their cars,” confirmed Lessard, “so we established a quality guarantee customer journey.”

For Circle K, this means a guarantee to customers that its fuel is of “a high-grade quality that meets all U.S. Environmental Protection Agency (EPA) standards.”

“We only use fuel sourced from responsible refineries and terminals that use quality cleaning detergent additives,” Lessard said. “This means lower vehicle emissions and maintenance of optimal engine performance.”

Related Articles Read More >

bp Shares Plan to Decarbonize the Texas Gulf Coast
Shell Signs Deal to Sell Businesses in Russia
EG America to Launch Summer of SmartPay Promotion
360Fuel Receives Funding to Increase Biofuel Availability
Safe Shop Assured

CStore Decisions Newsletter

Sponsored Content

  • Create Some Positivity at the Pump: 3 Ways to Fuel Customer Experiences
  • How Minuteman Food Mart Ensures a Consistent Customer Experience Across 44 Stores
  • Three Challenges Disrupting C-Store Operations and How to Overcome Them
  • Why Wait? Converting to E15 is easy.
  • It’s time you profited from your checkout line

Get the Magazine

Subscribe Now!
Subscribe Now!

Manage Current Subscription
CStore Decisions
  • New CSD Print Subscription
  • Manage current print subscription
  • CBD Retail Trends
  • CStore Products
  • NAG Convenience Conference
  • Convenience Directions
  • Rack Prices
  • Subscribe to CSD’s E-Newsletter
  • About CStore Decisions
  • Advertise

Copyright © 2022 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Alcoholic Beverage Playbook
    • Tobacco Playbook
  • Products
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization