EG America announced that its SmartPay Rewards program has reached $5 billion in fuel sales since its launch in 2013 and has saved members $200 Million. SmartPay Rewards members automatically save 10 cents on every gallon of fuel, every day at EG retailers throughout the country including Cumberland Farms, Certified Oil, Fastrac, Kwik Shop, Loaf N’ Jug, Minit Mart, Quik Stop, Tom Thumb and Turkey Hill. The program is free to join and free to use.
SmartPay has seen rapid growth, as the program reached $4 billion in fuel sales only late last year. Enrollment has increased significantly as the program expanded throughout the EG America portfolio of stores.
In celebration of the $5 Billion milestone, EG America will again run its Summer of SmartPay promotion in all locations except Cumberland Farms, in which SmartPay Rewards App users will automatically save an additional 10 cents per gallon, totaling 20 cents in savings on every gallon. The promotion runs from now through September 6.
“When we launched our industry-leading SmartPay Rewards program nine years ago, we could not have imagined the level of success we have achieved,” said George Fournier, president of EG America. “Over $5 billion in fuel sales and $200 million in savings later, we’re immensely proud of the results and the continued value to our guests. As we recognize this milestone, we’re excited to kick off the Summer of SmartPay and deliver even more savings to our guests as they get back on the road this summer.”
Guests who use SmartPay Rewards get exclusive access to additional savings and coupons, a streamlined payment process and a free Farmhouse Blend coffee or fountain/frozen beverage for every 80 gallons of gas purchased at all EG America locations nationwide.
Founded in 2001 by the Issa Family, United Kingdom-based EG Group is a leading petrol forecourt retail convenience operator which has established partnerships with global brands. The business has an established pedigree of delivering excellent fuel, grocery and merchandise, and foodservice.