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How to Energize Your Retail Brand

By John Lofstock | May 26, 2022

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This month, NAG Executive Director John Lofstock talks with Ernie Harker, Founder and President of Ernburn. After leading Maverik’s rebranding efforts in 2001 Ernie accepted a full-time position as Maverik’s Executive Director of Marketing in 2010 and Maverik’s brand took flight. He identified a shift in Maverik’s core customer, inspired Maverik’s audacious advertising campaigns, worked with the construction department to influence a more adventurous interior and exterior store design, articulated Maverik’s vision, and spearheaded Maverik’s audacious loyalty rewards program and social media strategy. Ernie discusses what brands must do to be successful in the competitive convenience store industry.

Ernie continues to develop brands and help convenience store chains reignite their brand energy. You can learn more about Ernie at https://ernburn.com.

Watch now at: https://www.youtube.com/watch?v=x-3uoxHYDvA&ab_channel=ConvenienceStoreDecisions

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Search CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization