Originally fueled by the closure of bars during the height of the COVID-19 pandemic, sales of ready-to-drink (RTD) canned cocktails continue to soar in convenience stores even since the bars have reopened.
Portability is one asset that makes canned cocktails popular among consumers on the go, whether they take them to a picnic in the park or at the beach or just get comfy on the living room couch to binge-watch their favorite television shows or movies.
Canned cocktails are convenient to keep around the house, making anytime cocktail time. They are stackable, so take up little room in the cupboard or refrigerator and eliminate the need to purchase expensive and cumbersome bottles of liquor and mixers. Without the need to buy the ingredients, the cocktail-curious can explore the growing number of big brand- and craft artisan-produced mixed drinks on display in the cold vault in an easy and economical way.
Available in a wide range of traditional and creative new varieties, the cocktails are ready with no reliance on recipes, no mess and no clean-up of tools such as shakers, strainers and spoons. Customers can stop by the store after work to pick up a cocktail or two for an at-home Happy Hour. For parties, canned cocktails are the perfect alternative to host bar tending because they allow every guest to choose their own libation no matter what ingredients are on hand or how much of an expert mixologist the host might (or might not) be
For retailers, the canned cocktails add color and interest to the cold vault, attracting the eyes of customers as they walk by or grab their usual items such as soft drinks and energy drinks. They can also be cross promoted with salty snacks, cheeses and crackers and other food items. Cross signage on the cold vault and the snack aisles can help customers make the connection.