In a new cereal innovation from Kellogg’s, cereal lovers will soon be able to add cold water to new Kellogg’s Instabowls to get real milk instantly. The new lineup offers a convenient way to enjoy Kellogg’s Frosted Flakes, Froot Loops, Apple Jacks and Raisin Bran Crunch with the same taste anywhere, anytime — no milk required.
Each portable bowl is pre-portioned, single serve and mess free. Customers just need to add cold water to the fill line and the instantized milk turns into real milk with a quick stir. Kellogg’s Instabowls will soon be rolling out at retailers nationwide.