AriZona Beverages joined forces with Marvel to disrupt the sports drinks category with functional hydration beverage Super LXR Hero Hydration. Coming this month, the initial lineup will consist of four unique flavors: Dragon Fruit Watermelon, Citrus Lemon Lime, Peach Mango and Açaí Blueberry. Each of these flavors will be linked to a Marvel Super Hero.
The beverage will initially be offered in a 16-ounce bottle, and the eye-popping designs pay tribute to both Marvel Super Heroes and AriZona’s signature style. With each bottle containing only 25 calories and two grams of sugar, Super LXR Hero Hydration is packed with electrolytes and antioxidants and contains 13 vitamins and minerals.
The Walt Disney Co.