The average American household subscribes to 10 services, spending approximately $640 each month to retain these subscriptions. These subscriptions range from streaming services to magazine memberships to prepped meal kits and more. With subscription models changing the way people receive their media, household products and even groceries, the restaurant industry has decided to step in as well. Punchh, a loyalty technology provider for the convenience industry, has launched its newest product, Punchh Subscriptions. This revolutionary new loyalty solution allows the world’s leading convenience brands to tap into their most dedicated fan base by leveraging a continual payment model to maximize the loyalty life cycle of a customer.
Usage within the convenience store space is slowly revolutionizing the way that c-stores market to their customers. From unlimited coffee, to packaged meal options, to the soda fountain, brands across the convenience store sector are finding unique ways to use Punchh’s subscription programs. And the flexibility that comes with subscription programs is just another perk. Convenience store brands have several options on how to manage their subscription service to ensure profitability: recurring payments; one lump sum payment with unlimited redemptions during the time period it covers; and one lump sum payment with limited redemptions that can be used up. Needless to say, brands are finding incredible value in the subscription model.
The implementation of Punchh Subscriptions is fast, easy and provides convenience store brands with the option of designing a completely customized program that fits their specific requirements. In addition, brands that implement Punchh Subscriptions can expect a seamless transition that rewards the most loyal customers, increases frequency through connections made with the customers and more. Other benefits of Punchh Subscriptions include tracking processes, automated renewal marketing messaging, consumer targeting and re-targeting to drive sign-up, engagement and brand loyalty.
With Punchh Subscriptions, convenience store brands are able to tap into an additional revenue stream, thereby alleviating pressures that stem from the ebb and flow of the oil pressures. Further, a subscription to a customer’s favorite convenience brand merely reinforces their emotional bond which transforms anonymous buyers into brand superfans. Punchh Subscriptions meets all these expectations and goes above and beyond with providing convenience chains a best-in-class product that aims to redefine the future of convenient store loyalty.