White Owl Swirl: Triple Grape provides an explosion of red, black and green grape flavors in a unique experience for the taste buds and eyes. Featuring an unforgettable wrapper and a blast of grape flavor together in combination with three different color wrappers, White Owl Swirl is the first of its kind in the market. The revolutionized wrapper brings innovation and excitement to the consumer experience. White Owl continues to innovate by providing the market’s first-ever three-toned wrapper with White Owl Swirl: Triple Grape.
Consumers in the HTL segment look forward to trying unique new flavors and look forward to trying White Owl’s revolutionary offerings. White Owl continues to innovate by providing retailers with something new and exciting for their shelf coupled with the great flavors consumers love. This line from White Owl brings an exciting twist that continue to intrigue consumers and create demand within the c-store market.
White Owl Swirl: Triple Grape introduced White Owl’s first consumer loyalty program: White Owl Bird Bucks. White Owl Bird Bucks is a program created to give back to White Owl consumers. With this program, consumers can earn points for rewards with all qualifying purchases of specially marked White Owl pouches. White Owl Swirl: Triple Grape gave consumers the chance to earn 3 times the Bird Bucks to be redeemed for exclusive White Owl merchandise such as shirts, hats, hoodies and more.
White Owl Swirl: Triple Grape launched nationwide January 2022.